If you are considering the lighting design of a retail property, there is a wealth of research that can help you increase revenue by adjusting the atmosphere of your store – and also, a great range of stock in our store.
Today, we’d like to highlight just one item in particular, but first let’s delve into a little bit of the science behind it.
The Basics of Retail Lighting Design
Good lighting in a retail environment can contribute to visual quality, store identity and most importantly: the comfort of your customers. It’s a subtle influence, but research has shown that atmosphere affects behaviour, and a large portion of that atmosphere is in the lighting.
In a retail environment, it’s best to use ambient light to illuminate the store and accent lighting to guide your customers’ focus towards certain items.
High-quality ambient lighting puts customers at ease, which means they spend more time browsing the store, which in turn leads to more spending. And in studies, customers spent more time with items under bright accent lights than items under ambient light alone.
What Does This Mean For You?
When choosing a spotlight, there are three factors to consider: intensity, colour, and colour rendering.
The Illuma Shaker LED Spotlight uses OSRAM’s Golden DRAGON Plus LEDs, one of the brightest solid-state lights on the consumer market. But intensity alone isn’t everything.
Under a neutral white light such as the Shaker, texture and depth perception is incredibly accurate, which means a customer can make a true judgement as to their purchase – so less items are returned after purchase.
And because it’s fitted with an LED, the Shaker has an incredibly high colour rendering index (CRI) – the ability of a light source to bring out the true colour of an object.
As for the light fitting itself: it requires very little power; gives off almost no heat thanks to the advanced heat sink; and is track fitted for easy repair and replacement.
LED Lighting in Retail – What Others Say
Here’s a bunch of links of what others say about the use of LED lights and LED spotlights in the effort to improve the retail lighting scheme.
- A short story on museum LED display lighting in Lux Magazine.
- In the same magazine, a good article on the flexibility of LED lighting.
- A design focus report on retail lighting.
- Illuma Floodline lights in sports halls and shops;
- Check out a “small retail lighting” report.
- “Lighting as an Atmospheric Tool” – a research paper
- Applications of Illuma Spots in a church or shops;
- Holophane’s retail lighting guide